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Bobbing for Bob

August 8, 2011

Jeez Orbit. Now I just feel dirty. And not in a ‘I need a mint’ way, more like a ‘curled up, crying in a cold shower’ sort of way.

I… I need an adult.


The Old Man and the Legend of Zelda

July 27, 2011

Ernest Hemingway makes an appearance in this spot promoting the return of The Legend of Zelda: Ocarina of Time, this time to the small screen. When the original Ocarina of Time was released, it was pretty much the pinnacle of ‘three-dimensional’ gaming in 1998. Now it’s back, and it’s pretty much the pinnacle of ‘three-dimensional’ gaming in 2011. I don’t know if I will buy a 3DS just to experience my favorite game of all time on a smaller scale. But it sure makes me want to dust off my old ’64.

Oh wait, I never even put it away. Huh.

Google Beliebs, Do You?

July 25, 2011

Here is another super-inspiring commercial for Google’s Chrome browser/operating system/lifestyle choice. That perfume ad still irks me, but Justin – you have one badass story.

Rock on, dude.


July 15, 2011

Do yourself a favor, and don’t watch this commercial. Don’t click play.

I liked these radio hosts for a very brief period of time. I think they’re fun and a great fit with the Malibu brand. But anyone who makes a TV ad with an airhorn in it probably doesn’t watch TV. I don’t care how attention-grabbing it is, obnoxiousness is not something you want people to associate with your brand.



You’re Not Weird, You’re an Innovator

July 12, 2011

I love candy commercials. Just go-for-broke silly. It’s no coincidence that many candy commercials are set in cars, or other boring places. Starburst wants you to think of them when you are on your next road trip, or even just having one of those amazing, stupid conversation with your buddies. This humor is similar to Skittles or other Snickers ads, but feels a little bit more grown up.

I want that dog.


He Should Have Done A Cannonball

July 1, 2011

What a fantastic commercial.

Captain Morgan has departed the land of fratboy shenanigans and grown up. There is no silly posturing here, no red moustaches drawn on posters of women. In past campaigns, Captain Morgan was typically not human. He was an idea, the bearded manifestation of the ‘life of the party.’

This new Captain is raw, stoic, and something more than man. He probably definitely uses Old Spice. Maybe they are taking advantage of the popularity of those Pirates movies, but this Morgan could kick Sparrow’s butt any day. He just walked into a firefight. Naked. And he taught everybody a lesson about friendship. All in under a minute.

Captain Morgan is no longer just an idea, he is legend.


Texas Sweater Massacre (the Original, Not the Remake)

June 29, 2011

Rob Zombie directs this grimy spot for Woolite detergent. Very nice camerawork, set design etc. Feels like it’s straight out of Halloween.

But who are they targeting here? No soccer mom is going to be enticed by this ad. This ad is aimed at the young adults who like these movies. The ones who hung out in malls way too much, who love Hot Topic and straight hair.  They don’t like to admit they do laundry, but they do. Well, most of them still bring it home to their mothers. But we don’t talk about that either.

Anyways, these kids need cheap detergent like the rest of us. And they represent a pretty good portion of the population at this point, so good for Woolite advertising to them. Let’s just take it easy on the Zombie, okay?

I bet Sam Raimi would do a killer detergent commercial.


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