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The Punch-Through-the-Wall Gag, Again? …Again?

June 26, 2012


Here’s another example of idea ‘borrowing’ that stood out to me recently. In this case, the victim is Old Spice. The Old Spice campaigns from 2008-on have changed the face of advertising (to 18-30 year olds) for years to come (until someone does something better). You can see their hyper-masculine, way-over-the-top style imitated in everything from Dos Equis’ ‘Most Interesting Man in the World’ to Dairy Queen’s new ‘Ridiculous’ campaign.

But the ‘OMG he just punched through the whole commercial!’ bit reminds me too much of the ad below. These other brands just borrow the style, appeal to the same funny bone. Heck, maybe LG’s team didn’t mean to be influenced by this at all. It’s for a crazy 3D effect, right? I reserve my judgement for now, but I think they could have done something much cooler. And much ‘3D-er.’



Granted, all of these guys are ripping of the original wall-buster.

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