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He Should Have Done A Cannonball

July 1, 2011

What a fantastic commercial.

Captain Morgan has departed the land of fratboy shenanigans and grown up. There is no silly posturing here, no red moustaches drawn on posters of women. In past campaigns, Captain Morgan was typically not human. He was an idea, the bearded manifestation of the ‘life of the party.’

This new Captain is raw, stoic, and something more than man. He probably definitely uses Old Spice. Maybe they are taking advantage of the popularity of those Pirates movies, but this Morgan could kick Sparrow’s butt any day. He just walked into a firefight. Naked. And he taught everybody a lesson about friendship. All in under a minute.

Captain Morgan is no longer just an idea, he is legend.


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