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Lenovo-a-Go Go

June 8, 2011

Lenovo breaks down no boundaries with this spot. Is it very well executed? Yes. Original? No.

They use a montage full of individualist energy mixed with technology and innovation. I was thrilled to see these crazy guys made it in there. If you watch carefully, you’ll see a neat progression of technology. Pencil sharpeners, rulers and Rube Goldberg machines give way to robots playing chess and bionic men.

This tech-laden underdog story shows the working man that, hey, Lenovo is just like you. Function over frivolity. Cut costs, not performance. Don’t take a vacation, take some aspirin and keep on going.

Work hard, and you can fly a water-jetpack! God I love happy endings.


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