Lenovo breaks down no boundaries with this spot. Is it very well executed? Yes. Original? No.
They use a montage full of individualist energy mixed with technology and innovation. I was thrilled to see these crazy guys made it in there. If you watch carefully, you’ll see a neat progression of technology. Pencil sharpeners, rulers and Rube Goldberg machines give way to robots playing chess and bionic men.
This tech-laden underdog story shows the working man that, hey, Lenovo is just like you. Function over frivolity. Cut costs, not performance. Don’t take a vacation, take some aspirin and keep on going.
Work hard, and you can fly a water-jetpack! God I love happy endings.