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iPhone on the Verizon

January 21, 2011

Good news, everybody! iPhone is finally coming to Verizon. This ad makes the announcement while, at the same time, thanking all of Verizon’s patient Apple-loving customers. Overly dramatic? Maybe, but they have got the right attitude. This neatly benevolent message will probably earn them a lot of new fans.

I appreciate that Verizon does not try to hype the iPhone’s features. I mean, we all know what it does and what it looks like. I don’t need another ad telling me to download birdcall identifying apps.

 

And who doesn’t like ticking clocks? The anticipation is killing me!

The sense of buildup in this ad reminds me of Budweiser’s summer giveaway spot.

B+

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