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Can Cupcakes Be Racist?

December 11, 2010

Featured on DailyWhat, this commercial has been drawing controversy for featuring cupcakes in ‘blackface.’ Is this Duncan Hines ad racially insensitive?

Seriously, tell me. I can’t figure it out.

I think this is a case of judging a book by its cover. Seeing the lips and big eyes on these ‘chocolate’ cupcakes, its easy to imagine how the commercial could take a racist turn (Dumbo style). But it doesn’t. It’s adorable! I wish my cupcakes would sing like that. There’s nothing remotely offensive towards ‘chocolate’ people about singing cupcakes. Right?

Then why did they call the spot “Hip Hop Cupcakes?”

Well I guess there’s nothing wrong with that on its own either. “A Capella Cupcakes” just does not have the same ring.

Just an unfortunate combination. Did they do it for the publicity? I sincerely doubt a wholesome, family cookie company would try as edgy a viral marketing campaign as this. Furthermore, not everyone who bakes is vanilla. They would not want to offend or alienate their chocolate consumer base.

I do not think the ad meant to be racist, but it certainly did succeed in attracting a lot of viral attention.

What do you think?

One Comment leave one →
  1. December 11, 2010 11:27 pm

    I don’t see it as racist as all. The cupcakes are yellow because the chocolate sauce wouldn’t show up as well on chocolate ones. Now if the cupcakes started singing “Song of the South” ala Uncle Remus, that’d be a different story.

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