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Speaking of Celebrity Cameos

November 11, 2010

I remember enjoying this Apple spot from a while back with Yao Ming and Verne Troyer. I like to imagine this was back when it was ‘eccentric’ to whip out an Apple laptop. Now its so commonplace, its almost weird to be sitting somewhere and not fiddling with a silvery, glowy powerbook. Just don’t stare too long at the next guy’s.

 

Who's the nerd with the Acer?

Celebrity cameos in ads usually just distract me, but they can be done right. The right celebrity can make you feel more comfortable using a product. ‘If he does it, that means I’m not a dork, right?’ Best example I can think of is World of Warcraft spots with Ozzy Osbourne, William Shatner, Verne Troyer etc. Funny as heck, really spoke to the right audience.

Used to be the key to good celebrity endorsement was just to call Tiger Woods (check out everyone who did). But come on, the man’s had more endorsement deals than he has mistresses. And that is a dangerous ratio to cross.

Wait, does that mean Verne Troyer is the key to good celebrity advertisements? (Shatner is a close second.) Now that Tiger’s out of the endorsement game, maybe it is finally Verne’s time to shine.

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2 Comments leave one →
  1. November 11, 2010 11:05 pm

    Is that Jeff Goldblum narrating? Using Mini Me was a stroke of genius.
    So you remember the iconic ad during the Super Ad for Apple, or was it IBM?) It looks like 1984, everyone in an audience wearing a uniform. Someone runs in with an ax and smashes the screen? I don’t know what made me think of that/
    Your link is on my iGoogle home page, and I like it there. Will stay in touch; lots of work to do on my blogs and other things. Sweet tides.

    • November 16, 2010 1:06 am

      Wow, I think it is Jeff Goldblum. Such a star-studded ad!

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