Speaking of Celebrity Cameos
I remember enjoying this Apple spot from a while back with Yao Ming and Verne Troyer. I like to imagine this was back when it was ‘eccentric’ to whip out an Apple laptop. Now its so commonplace, its almost weird to be sitting somewhere and not fiddling with a silvery, glowy powerbook. Just don’t stare too long at the next guy’s.
Celebrity cameos in ads usually just distract me, but they can be done right. The right celebrity can make you feel more comfortable using a product. ‘If he does it, that means I’m not a dork, right?’ Best example I can think of is World of Warcraft spots with Ozzy Osbourne, William Shatner, Verne Troyer etc. Funny as heck, really spoke to the right audience.
Used to be the key to good celebrity endorsement was just to call Tiger Woods (check out everyone who did). But come on, the man’s had more endorsement deals than he has mistresses. And that is a dangerous ratio to cross.
Wait, does that mean Verne Troyer is the key to good celebrity advertisements? (Shatner is a close second.) Now that Tiger’s out of the endorsement game, maybe it is finally Verne’s time to shine.