The Kobe, the Kimmel, and the Concierge
Pretty cool. It’s no HALO campaign, but this is still a fun commercial. I was a bit confused by the celebrity cameos, which were weaved into the plot so neatly that I sat there wondering if I just didn’t recognize all of the other actors.
Good celebrity picks. The first to show up, Kobe Bryant, reminds viewers that plenty of athletic, competitive and good-lookin people play video games. It’s not just funny fat guys who sit on the couch all day. Oh wait…
Jimmy Kimmel plays a great Hardy to Kobe’s Laurel. He stands for all gamers who just play for fun… who cares who had the most headshots? Did you see that tank blow up!? He also stands for it being OK to sit on a couch all day.
They even put girls in this commercial! How nouveau-gamer.