Don’t Bees Have Better Things To Do?
This is a beautiful spot for Sherwin-Williams. I love the paint swatch world, it’s so much brighter and happier than real life. Even the bees are inspired to rethink their hive exterior! Clever bees. The color is amazing, really makes my beehives seem drab.
So S-W’s colors aren’t just inspired by nature, nature is inspired by S-W. Reminds me of the colorful Prius ads, where nature is all excited about a car.
As fun as the dream-sequence is, the most important part of the ad is the swatches at the beginning. Grounds the viewer in something tangible before sending them on a trip. Those little strips of color are the best part of repainting, anyways, right? As a paint company, those are very important to your brand. Your product isn’t really meant to be touched, so the swatches are the closest thing you have to a physical relationship with your customer. So pick out a handful, lick a frog, and let your imagination run wild!