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Wait for it…

October 4, 2010

Incredible.  Everything about this commercial is inspiring. If this is the kickoff for a new Budweiser campaign, then bring it on.

Simple message: You are going someplace fun. Budweiser will be there, too.

I love that they do not explicitly show you all of the appropriate times to enjoy your beer, but merely suggest with quick scene cuts the fun sort of places you might find yourself. And this is life, who knows where we will be in the next year… month? day? 5 minutes? Live for the moment, forget the rest.

The slow buildup of excitement, working towards a blastoff of beer caps, first kisses, fire and fighter jets. This is what everyone in America, and the rest of the world, wants to feel right now. We are headed towards incredible times of prosperity – the recession is ending, or has ended, or is double-dipping or whatever. It doesn’t matter. We are just huddling up in the locker room before we rush out onto the field. And when we burst through the banner, will you be there?

You are not watching a Budweiser commercial, you are watching bits of your own life flash before your eyes. Budweiser just happens to be along with you (for free!), like one of your best friends.

Hence, “Grab some buds.” The show is about to start.

2 Comments leave one →
  1. wallewall permalink
    October 6, 2010 5:02 am

    Love the critique, love the commercial. Go USA, Go Bud, Go Commrat.


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