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Good Ship Lollipop

September 1, 2010

Memorability

Dell’s got an instant classic, and two thumbs up from this advertisement-watcher. Choice of song may seem out of place, but the association is not to the product itself but to the brand. Old and young alike, people feel good when they hear ‘lollipop,’ (I assume that’s what its called), just like they did in the 1950s when it was used for actual lollipop commercials. Same idea used by Toyota’s newest Avalon commercial.

Message?

The idea expressed here is that Dell computers are not ‘computers,’ in the sense that one goes and ‘works’ on a ‘computer.’ Dell squishes their computers together out of colored fun clay in an all-white rube-goldberg factory (somewhere in mainland China). Dell laptops are not computers, they are the toys of the new generation.

Method

Use an oldies tune to sell a toy laptop to younger people, or is Dell making their colorful laptops seem less intimidating to the older generation? Ads like this appeal to young and old. And goddammit if I am going to watch it for years.

Verdict

YEA!

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One Comment leave one →
  1. wallewall permalink
    September 15, 2010 3:21 pm

    I really like the choice of commercial and the critique seems to be right on point. Well done! Looking forward to more.

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